Client: Clairemont Rental Properties
Location: Clairemont, San Diego, CA
Scope: Branding, Graphic Design, Visual Identity
Location: Clairemont, San Diego, CA
Scope: Branding, Graphic Design, Visual Identity
The Garfield is a contemporary multifamily residential community located in the Clairemont neighborhood of San Diego. The brand identity was developed to reflect the property’s modern architecture while maintaining a connection to the relaxed, coastal lifestyle of Southern California. The goal was to create a brand that feels modern, youthful, and approachable, aligning with the evolving character of Clairemont. The identity needed to position the property as a fresh residential option in the neighborhood while maintaining a sense of warmth and livability.
