Client: Hillstone Apartments
Location: Puyallup, WA
Scope: Naming, Branding, Graphic Design, Visual Identity
Hillstone is a residential community in Puyallup, Washington designed to embody strength, longevity, and elevated everyday living. The brand identity reflects the architectural character and calm sophistication of the development while grounding the community in its regional context. The name Hillstone conveys strength and lasting quality. “Hill” references the South Hill area of Puyallup, reinforcing a clear connection to place while suggesting stability and elevation. “Stone” communicates durability, craftsmanship, and long-term value. Together, the name feels modern, grounded, and confident aligning with the community’s best-in-class positioning while remaining clean, simple, and scalable for long-term brand recognition.
The Hollis Portland brand establishes a cohesive identity that supports marketing and leasing while aligning with the city’s creative and lifestyle-oriented culture. The system positions the property as a modern, thoughtfully designed residential community within Portland’s dynamic urban environment.