Client: Ovelo Hollywood
Property: Ovelo Hollywood
Location: Los Angeles, CA
Role: Rebranding, Visual Identity, Signage System
OVELO is a rebranded multifamily residential community in the Hollywood area of Los Angeles. Formerly known as The Rise Hollywood, the property underwent a repositioning to better reflect its evolving identity, location, and target residents, emphasizing a more contemporary, lifestyle-driven living experience. The goal of the rebrand was to establish a distinctive and modern identity that separates OVELO from its previous brand while aligning more closely with the energy and creativity of Hollywood.
The OVELO rebrand successfully repositioned the property with a clear, cohesive identity that aligns with its Hollywood location and lifestyle audience. The refreshed visual system helps attract new residents while signaling a new chapter for the community.