Client: Hollis Apartments
Location: Portland, WA
Scope: Brand Identity, Graphic System, Brand Tone 
Hollis Portland is a multifamily residential community designed to reflect the creative and lifestyle-driven spirit of Portland. The property blends modern apartment living with the character of a city known for its culture, walkability, and vibrant local neighborhoods. The goal was to develop a brand identity that captures Portland’s contemporary, design-conscious energy while positioning Hollis as a comfortable and stylish place to live. The identity needed to feel modern and refined while remaining approachable and connected to the city’s culture.
The Hollis Portland brand establishes a cohesive identity that supports marketing and leasing while aligning with the city’s creative and lifestyle-oriented culture. The system positions the property as a modern, thoughtfully designed residential community within Portland’s dynamic urban environment.