Client: 250 West
Location: Florence, SC
Role: Branding, Visual Identity

250 West is a contemporary residential community in Florence, South Carolina, designed for modern living with a focus on comfort, convenience, and an elevated everyday lifestyle. The goal was to create a brand identity that feels modern, confident, and approachable. The brand needed to stand out in a competitive rental market while clearly communicating quality and lifestyle without leaning into overly luxury-driven visuals.